From the Store to the Stove

Grocery Shopper analysis

From the Store to the Stove, Acosta Research Shows Grocery Shopper Behavior Influenced by Engagement with Food

Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove, including wanting to feel good about the foods they eat, have pride in the brands they buy and share their cooking journeys online. Ahead of the new year, research released today in the 13th edition of The Why? Behind The Buy™ from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry — details the choices and behaviors of grocery shoppers as they look to enhance how they purchase and consume food.

Read Source