This holiday season, Americans will share and gift candy, enjoying their favorite wintertime treats in moderation. John Downs, president and CEO of the National Confectioners Association, offers insight on the role that chocolate, candy, gum, and mints can play in holiday traditions and celebrations.
How many Americans will celebrate the winter holidays by gifting chocolate and candy?
Downs: Eighty-five percent of Americans say they will likely give someone the gift of sweet treats this holiday season. Candy plays a special role in important holiday traditions. Candy canes, gumdrop-adorned gingerbread houses and chocolate coins are all synonymous with the holiday season. We are proud to be part of these time-honored celebrations and deliver all kinds of festive treats to consumers during this special time of year.